Kung Fu Lemonade Wins the Fight

On September 30th, Mrs. Overstreet’s Introduction to Marketing class participated in a lemonade stand competition, with Kung Fu Lemonade eventually winning the close race. 

The competition was run by marketing teacher and FBLA/DECA advisor Cayse Overstreet. The teams included, Top Lemonade, Big Momma’s, and Kung Fu Lemonade were all attempting to make the most sales and claim the top spot. 

Overstreet explained, “We had three to four teams that were neck and neck! However, Kung Fu Lemonade won it all with the most sales.”  The winning team was made up of members Allison Findley (11), Rebecca Kepes (9), Hannah Schwab (9), Reagan Johnson (11), Alyssa Snitker (11), and Brady Towry (9).

Overstreet continued by explaining the other winning categories, “There was a first-ever three-way tie for the most creative stand between Top Lemonade, Kung Fu Lemonade, and Big Momma’s. The best-tasting lemonade was a tie between Kung Fu Lemonade and Top Lemonade. The most effective and creative promotion was Top Lemonade.”

Each member of Kung Fu Lemonade received a 10 dollar credit for the school store, along with the chance to design an item of their choice as reward for their success. 

The competition served as the assessment for chapter one of Intro to Marketing. Assessing their knowledge of the four P’s of marketing and target marketing. Overstreet explained, “Students complete this at the start to give them real-world business experience that they can refer back to throughout the rest of the year. Many students have not held a job or have experience creating and selling products. This project is the Unit 1 assessment over the Marketing Mix (AKA the 4 P’s:  Product, Price, Place, Promotion) and Target Marketing.” 

Kung Fu Lemonade put each of those “P’s” to use during the competition, having a multitude of options for the smoothies for their product. They blended ice cream and lemonade with the possibility of added fruit. 

However, with the extra ingredients they were forced to sell at a higher price. Findley added, “Due to the product having more ingredients, we charged $2.00 for a smoothie. We had the highest price in the cafeteria, but due to the fact that it had more ingredients in it such as ice cream, the cost was reasonable.”

Their stand was located in an easily visible location that came with outlets, which Findley said was very convenient. This had to do with the next “P”, place.

 The “P” that was noted as being the biggest part of their strategy was promotion. Findley explained, “With every lemonade purchase, you would get a free popsicle. We also came up with a slogan that’s catchy and one that people would remember after seeing it on social media and on flyers we hung throughout the school. That slogan being, ‘Kick it smooth, with a lemonade smoothie,’ which hints at the whole kung fu theme.” 

In the end, the competition raised $880 dollars which all went towards the school store, the largest portion coming from Kung Fu Lemonade.